Problem
Details
The only way for parents to enroll their children in classes at Speak Out was in person. For those in the United States, imagine the archaic and frustrating experience of visiting the DMV to renew or replace a simple document. This was precisely the experience faced by parents at Speak Out, leading to several issues: long wait times in queues, frequent travel to and from school for placement testing, and challenges in getting all their questions answered during their visits—either due to lengthy wait times to speak with someone or forgetting to ask and remembering later.
Information Architecture
Journey Mapping
To maintain a user-centric approach, I advocated for creating user journey maps that illustrate each step parents must go through from start to finish to enroll their children in courses. These maps highlight potential issues at each step and propose solutions to prevent them.
Solution
Key Features
I designed user-friendly forms that inform parents of the required information and steps, cover tuition and book payments with popular methods, allow appointment scheduling without direct contact, enable online test-taking for students at home, and provide progress reports to keep parents updated on their child's performance.
Arabic UI Version
I focused on crafting the Arabic UI, following RTL reading and motion guidelines from Material Design. Adjustments included increased vertical spacing for dot-sensitive letters and optimized column spacing for visual flow. Feedback confirmed the progress bar should be RTL, while the check mark should not.
After Launch
Key performance Indicators
Before the launch, the current enrollment was 150 students. After the launch, there was a 45% increase, bringing the total number of students to 217.
Related work
