Case Study

Case Study

Case Study

Case Study

Enhancing data visualization
for trade market researchers.

Enhancing data visualization
for an information platform.

Enhancing data visualization
for a web-based information platform.

Enhancing data visualization
for trade market researchers.

Enhancing data visualization
for an information platform.

Enhancing data visualization
for a web-based information platform.

Enhancing data visualization
for trade market researchers.

Enhancing data visualization
for an information platform.

Enhancing data visualization
for a web-based information platform.

Enhancing data visualization
for trade market researchers.

Enhancing data visualization
for an information platform.

Enhancing data visualization
for a web-based information platform.

a

Details

Client

User Experience Designer

Year

2021

Tools

Figma, Notion, Slack

Brief

In winter of 2021 I had the chance to work with Sauti as a UX Designer to improve their web-based data visualization tool used for gathering and researching trade market trends in East Africa. I researched and designed UI filtering components and interactive graph features.

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Problem

Despite acquiring new insightful data, It is not possible for Sauti to make it accessible for users due to legacy database structures and poor user experience.
Despite acquiring new insightful data, It is not possible for Sauti to make it accessible for users due to legacy database structures and poor user experience.
Despite acquiring new insightful data, It is not possible for Sauti to make it accessible for users due to legacy database structures and poor user experience.

Old Legacy Database

In the current experience, users could only filter data between 2 data sets. For example, " get Gender_of_Traders () ; byLocation.Kenya () ". couldnt see how many traders in kenya were female that traded maize or getGender_of_Traders(); byLocation.Kenya().tradeCommodity("maize");

Poor User Experience

The filtering design was constrained by single-select dropdowns, lacking scalability and foresight for future improvements. Additionally, the exclusive use of bar graphs as a display is inadequate for in-depth exploration of correlations and distinctions across multiple datasets.

Solution

Enhanced Data Visualization: Intuitive Filtering, Diverse Graphing Options, Interactive Elements, and Robust Data Retrieval Tools
Enhanced Data Visualization: Intuitive Filtering, Diverse Graphing Options, Interactive Elements, and Robust Data Retrieval Tools
Enhanced Data Visualization: Intuitive Filtering, Diverse Graphing Options, Interactive Elements, and Robust Data Retrieval Tools

Filtering & Search

I designed new filtering components that include checkboxes for applying multiple filters simultaneously, breadcrumbs to track selected filter states, date pickers for specifying time ranges of aggregated data, and toggles for datasets with limited options, such as Gender (Male or Female).

Graphing

Negotiated with Engineering and opted to integrate a React D3 data visualization library that included the most popular graphing features requested by our users. Post-implementation, users could view data through tables, line graphs, scatter plots, pie charts, and enhanced bar charts. These updates included features such as hovering for tooltips and footnotes.

Data Retrieval

The final improvement included adding features for exporting, saving, sharing, and managing search history, aligning with best practices in data visualization. Previously lacking, these enhancements aimed to create a more centralized experience where users no longer need external screenshot tools post-query, nor repeat filters after a refresh. Instead, they can easily access and reuse past search results.

Details

Client

Nike

Year

2022

Service

User Experience Design

Brief

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